May 10, 2017
A Recipe for
Crowdfunding with PieShell founder Cheryl
episode of ComCap The Podcast, Amy Pearl sits down with Cheryl
Clements, founder of the rewards based crowdfunding platform,
PieShell. Cheryl founded PieShell as a way to tap into her
technology background and help entrepreneurs in the food space get
the structure and funding they need to stage a successful
crowdfunding raise. With a unique stair-step approach,
PieShell offers entrepreneurs a community to tap into for support,
and the experience they need to grow their company. Hear all
about Cheryl’s journey to create PieShell, as well as her thoughts
on the growing movement focused on crowdfunding
“One of the things i decided to do is I decided to do
something I was always told not to do, ask for help and ask for
“Why food? The answer for me is food is how we say
I love you. It’s how we have fun and how we build
For PieShell founder Cheryl
Clements, food is personal. It’s about connection. Growing up,
Cheryl spent summers helping her mother run a pie-making business.
Aptly named “The Pie Shell”, it was headquartered where all good
startups begin: the family’s basement. It was from her mother that
Cheryl learned what it takes to build a successful food operation,
but more than that, she learned how communities grow around the
food that people share. A few years ago, when Cheryl thought of
embarking on her own food venture, she saw a crucial need for a
crowdfunding platform that addresses the unique challenges of food
and beverage entrepreneurs.
In this episode you’ll
vetting process Cheryl uses for offerings on PieShell.
Cheryl chose a rewards based platform versus a equity crowdfunding
PieShell’s "Stepping Stones" approach works to assist entrepreneurs
launch their product.
the amount of the raise and the reasons behind the amount are very
important to the success of the campaign.
for a successful crowdfunding raise
story of the gift waiver option for funders.
future of PieShell and where they see the company
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